Global Halal market: Strike while the iron is hot

Nguyen Thuy Anh, MA.

Administration Officer

Institute of Africa and Middle East Studies (IAMES)


The market for goods and services for Muslims (according to Halal standards) is very large and growing rapidly. Currently, the Muslim world has more than 2 billion people living in 112 countries, of these, 57 countries are members of the Organization of Islamic Cooperation (OIC). The global Halal market is one of the markets with great potential in terms of size and population growth, spending levels and sector diversity as well as growing future growth prospects. In 2021, spending on Halal products and services has reached 2,000 billion USD, expected to reach approximately 2,800 billion USD by 2025. The development of the Halal industry in Vietnam will promote the development not only to export good and services but also to attract investors and Muslim friendly tourists. Furthermore, Halal is no longer simply a standard for Muslims but is gradually becoming a new standard for ensuring product safety, hygiene and quality. Currently, more and more consumers and non-Muslim countries are interested in and choosing to use Halal products and services. Therefore, research on the North Africa and Middle East (MENA) region will contribute an important part in policy advice, expanding international relations, deeply integrating with OIC countries in order to exploit the potential of expansion imports-exports goods and services that will surely continue building Vietnam with Independence, Freedom, and Happiness as Uncle Ho always expected.


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